• Home
  • Strategy Planning
  • Business Communications
  • Innovation & Positioning
  • Advertising & Print Media
  • Personal Sales
  • Sales Promotions
  • Public Relations
  • Exhibitions
  • Corporate Gifts and Clothing
  • Product, Pricing, Place & Promotion
  • Direct Marketing
  • Sponsorship
  • Outdoor advertising
  • Tips for Printing and Marketing Materials

A fundamental aspect of modern marketing

First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age. Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...

Read more ...

How to Set Your Business Apart from Your Competitors

Your business should have something unique about it that sets it apart from the competition.

If your business appears to be just like every other business in your industry, then there will be very little reason for customers to choose you as opposed to one of your many competitors.

Read more ...

Credibility of the Source and the Message

Business influence through marketing communications can be done through word, pictures, symbols, spokespersons and special channels.

The advertiser (source) of interpersonal communication may be formal or informal. Informal sources include, friends, family, neighbours, who speak with the receiver/target audience regularly. Formal sources include sales persons, political candidates who are compensated in a way to influence consumers to act in a certain way.

Read more ...

Marketing Tips for Small Business


"Good companies will meet needs; great companies will create markets" says Philip Kotler, the worlds pre-eminent marketing thinker.

Stuart Crainer talks to Philip Kotler.

Read more ...

Brand Positioning Strategy

How to "Position and Re-position your Brand"

Positioning strategy is about where you compete and how you compete.
The brand could be a product, service or the organisation.
Positioning is normally done for a particular product and only uses two features from the product to analyse its position.
It is usually best to rely on positioning approaches when they are part of a broader analysis, which in turn helps to ensure that the whole marketing mix (personal sales, sales promotion, general advertising, public relations and sponsorship) is positioned for competitive advantage.

Read more ...

More Articles ...

  • How to Create a Sustainable Competitive Advantage
  • How to become a "Customer-Led Company"

Page 1 of 2

  • Prev
  • 1
  • 2
  • Next
  • End

All Rights Reserverd © Reds Advertising

Strategy Planning