Why do marketers use Point-Of-Purchase (POP) displays and materials
Anyone visiting a typical supermarket cannot fail to notice the variety of displays used to attract their attention. There are many benefits for POP merchandising:
Sales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce your intermediaries to stock and sell your products, and to persuade your customers to purchase the offering within a specified, limited time period.